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Why Attend

Welcome to Sage Sessions, our series of events designed to bring you the latest in product innovation, industry experts and updates on compliance issues such as GDPR and Payroll Modernisation.

We're investing in you - our valued accountants, bookkeepers and business partners, to provide an opportunity to connect, inspire and share thoughts and ideas.

You'll have the opportunity to network, gain invaluable market insights and see the latest product demonstrations through Sage experts and guest speakers.

We are delighted to confirm that Sage Sessions, Dublin is CPD accredited. Attend the day and earn up to 5 points.


Interactive product demonstrations from Sage experts. The latest Sage solution and technology roadmaps. How Sage Business Cloud can help your clients.


Connect with peers, accountants and industry thought leaders. Immerse yourself in learning programmes designed to support the growth of your business.


Tackle the subjects that really matter to your business. Future proof your business and tackle key issues. Discover how technology can help drive efficiencies in your business.

Event Details

Croke Park
Jones' Road,
Dublin 3

8.00am to 6.00pm

30 April 2018


Accountants Track

Partner Track

Financials Track

Customer Track - Sage 50cloud focus

* Agenda and speakers are subject to change


  • Alan Laing
  • David McWilliams
  • Caroline Plumb
  • Barry Murphy

Alan Laing

Managing Director, Sage UK and Ireland

Alan joined Sage in 2015 as the Executive Vice President for Partners and Alliances responsible for Sage’s indirect business worldwide and since March is Managing Director for the UK & Ireland. Alan has more than 30 years’ experience working in the technology industry in Digital Equipment Corporation, Oracle and Avaya. Alan also held the positions of CEO of the CMS supplier Mediasurface, and GM of Portal Software, one of the first ISPs in the San Francisco bay area.

David McWilliams

Author, Journalist, Lecturer, Broadcaster and Documentary Maker

Voted the most influential economist in the UK and Ireland in 2015, David is an expert in how the trends in growth, currencies and financial markets will uniquely affect businesses. He was the only economist in Ireland who accurately forecast a strong UK Brexit vote and the first economist to identify the Irish boom as nothing more than a credit bubble, warning of its collapse and the consequences for the country. His objective is to make economics as widely available and easily understandable on as many platforms as possible.

Caroline Plumb

CEO, Fluidly

Caroline is Founder and CEO of Fluidly a venture-backed startup using data and machine learning to deliver intelligent cashflow for SMEs. A serial entrepreneur, she previously co-founded an innovation consultancy and recruiting business. The businesses have won a number of Best Agency awards and have regularly been listed in the Sunday Times' 100 Best Small Companies to Work For. Caroline is one of the Prime Minister's Business Ambassadors, representing the Professional & Business Services sector. She is on the industrial advisory board of the Oxford University Engineering department and was awarded an OBE in the Queen’s 90th Birthday Honours List in 2016. She has three very noisy small children.

Barry Murphy

Director, Sage Ireland

Barry has 20 years’ experience in sales and sales leadership in various industry sectors in many countries around the world. His core experience is in direct and channel sales development, both as an owner-manager and as a member of larger teams. As the Managing Director of Sage Ireland, Barry leads a senior executive team that enable thousands of businesses to navigate through disruption and legislative change by using innovative cloud based technology solutions.

He is focussed on delivering excellent customer service to the army of accountants, partners and customers he serves, which accounts for around 25% of businesses in Ireland.

Register today for the 2018 Sage Sessions

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